The Marketing Masterclass That Made a Mark - Uplifting Women Entrepreneurs
When a room full of ambition meets a mind full of mastery, something extraordinary takes shape. Thatβs exactly what unfolded on 5th December 2025 at Indira Universityβs Swakiyam Centre for Incubation and Innovation, where women entrepreneurs came together for a session that turned out to be truly transformational.
As part of the MBYBE Program, a noble CSR initiative dedicated to uplifting women entrepreneurs, the spotlight was firmly on Prof. Chetan Wakalkar, Academic Advisor & Chief Marketing Officer at Indira University & IGI, where he delivered a roadmap and a spark of momentum all at once.
Titled βThe Marketing Skills Playbook for Startup Founders,β the session turned into an immersive dive into the engines and tools behind business growth. From branding and positioning to digital presence and customer connections, Prof. Wakalkar broke down the essentials with the clarity of a teacher, the insight of a strategist and the instinct of a visionary who has shaped countless success stories.
What made the space truly electric was the energy of the room. The applause, the warmth, the unfiltered curiosity, they set the tone the moment he entered the room. Every idea landed with weight. Every strategy carried possibility. The entrepreneurs were absorbing and reshaping their business paths in real time.
Prof. Wakalkarβs expertise flowed effortlessly between big picture thinking and practical, actionable insights. He spoke about brand identity like it was a living organism, about digital marketing as a non-negotiable lifeline and about visibility as the new currency of growth. It was expert insight in action, which was raw, relevant and deeply empowering.
For many in the room, the session became a turning point. It ignited clarity where there was confusion, sparked confidence where there was hesitation, and created momentum strong enough to push their startups into their next chapter. Most importantly, it gave women founders exactly what they need but rarely receive in one place; insights, strategy and wisdom under one roof, delivered by someone who genuinely wants to see them win.
As the MBYBE Program continues to uplift and inspire, this session stands tall as one of its most impactful chapters, as a proof that when the right knowledge reaches the right hands, transformation becomes inevitable.
