At Indira University, the Swakiyam Centre for Incubation and Innovation recently hosted an insightful workshop on 18th September’25, that brought immense value to its budding entrepreneurs. The session, led by Mr. Yogesh Upadhayay, Founder of Enterprise Solutions, talked on – “Business Idea Champ: Market Sizing & Customer Segmentation”. This engaging session ensured that the incubatees not only learned concepts but also experienced their practical relevance.

The workshop walked participants through the process of defining markets using the well-known TAM, SAM, and SOM frameworks, helping them understand the true scale of opportunities. Going beyond numbers, Mr. Upadhayay emphasized the importance of recognizing the journey customers take, from early innovators to mainstream adopters and how each stage demands different approaches. This perspective encouraged students to think strategically about how their ventures can adapt and grow.

One of the highlights of the session was an activity on creating customer personas supported by empathy maps. By putting themselves in the customer’s shoes, participants could see how emotions, motivations, and challenges shape buying behavior. This exercise made the discussion highly interactive and inspired incubatees to design solutions that are not only innovative but also deeply relevant to real-world needs.

The overall takeaway from the session was clear – a strong business idea isn’t just about creativity; it’s about understanding the people behind the numbers and the markets that sustain growth. The incubatees left the workshop feeling more confident in aligning their visions with practical market realities.

The session concluded with a heartfelt Vote of Thanks delivered by Dr. Dipanjay Bhalerao, Director of the Swakiyam Centre for Incubation and Innovation, who appreciated Mr. Upadhayay’s efforts in nurturing future innovators with such valuable insights.