MBA – Digital Marketing & AI
Master the art of marketing in the age of intelligence – where creativity meets data, strategy meets technology, and your career meets the future with MBA in Digital Marketing & AI from Indira University!
Study Mode
Full Time
Duration
2 Years
Commencement Month
July 2026
Assessment
Semester
Location
Indira University, Tathawade, Pune
Overview
The MBA in Digital Marketing & AI at Indira University is designed to equip students with the skills required to excel in the rapidly evolving digital landscape. Among leading MBA colleges in Pune, the program blends advanced marketing strategies with artificial intelligence applications, enabling students to leverage data-driven insights for impactful decision-making. Learners gain expertise in SEO, social media, analytics, AI-powered marketing tools, content strategy, and customer behavior analysis. Students are also introduced to emerging concepts such as AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), MarTech and AdTech ecosystems, CDPs (Customer Data Platforms), DMPs (Data Management Platforms), influencer and affiliate marketing, and omnichannel engagement strategies.
The curriculum emphasizes practical learning through live projects, industry case studies, and internships with leading companies. Students develop strategic thinking, analytical capabilities, and technological proficiency, preparing them to design campaigns, optimize customer engagement, and drive business growth. Graduates are well-positioned to take on roles across digital marketing, AI-driven strategy, analytics, and brand management, contributing meaningfully to the success of businesses in a technology-driven world.
Why pursue an MBA – Digital Marketing & AI with Indira University?
Testimonials
Nikhil Singh,
Deputy Manager, ICICI Bank , Batch: 2020-22
I pursued my PDGM in Marketing from ISBS PGDM, Pune and my experience was quite well pleased with the upshot of the academics in here. Faculties in PGDM were industry skilled, quite resourceful and determined to impart qualitative and in-depth knowledge thanks to all my professors helping to get better placements and a rewarding career.
When I started on my PGDM Program in 2020, I was hoping that my degree would provide me with the credentials and business acumen to someday become corporate ready. I have to say that my management program gave me a lot more than I expected. Thanks #ISBS PGDM
Ayushi Shah,
Customer Associate, Neilsen IQ
The two years I spent there were nothing short of transformative. The institute provided me with unparalleled exposure, whether it was participating in cultural events, hosting programs, networking with industry experts, or preparing for placements.
It was here that I discovered my true potential by stepping out of my comfort zone and embracing every opportunity that came my way. I landed a job in a company I never thought of. Reflecting on my time at Indira, I can confidently say it was an amazing experience
Shweta Pathak,
Associate Consultant-Business Analyst, Infosys
What I loved the most about my college experience was the vibrant and diverse comity of students and faculty. The interactions and friendships I formed enriched my learning journey and provided a supportive environment for personal and academic growth.
Additionally, the opportunities for extracurricular activities, cultural events, and leadership development made my college experience memorable and fulfilling.
Learning Experiences
The MBA in Digital Marketing & AI offers a highly interactive and practical learning environment. Among leading MBA in Digital Marketing colleges in Pune, this program emphasizes live industry projects, hands-on workshops, and real-world case studies to help students understand emerging trends in digital marketing and AI applications. Exposure to advanced analytics, automation tools, and campaign management platforms ensures that learners can apply concepts effectively. Collaborative learning, brainstorming sessions, and expert-led discussions strengthen critical thinking, creativity, and strategic decision-making skills. The program nurtures well-rounded professionals capable of managing AI-driven marketing initiatives, optimizing customer experiences, and contributing to business growth in a dynamic digital ecosystem.
Pedagogy
The MBA with Digital Marketing & AI program follows a learner-centric approach combining theory, practice, and industry insights. As part of the evolving MBA in Digital Marketing India landscape, Classroom sessions focus on fundamental and advanced concepts in digital marketing, AI, and analytics. Learning is reinforced through case studies, live projects, simulations, and workshops, allowing students to apply knowledge in practical scenarios. Guest lectures and masterclasses by industry leaders provide exposure to real-world challenges and innovative solutions. Collaborative group activities, presentations, and discussions develop strategic thinking, problem-solving, and decision-making skills. Continuous evaluation ensures students gain both conceptual understanding and practical expertise, preparing them for the demands of a technology-driven marketing landscape.
Key Points:
- Case studies and workshops
- Simulations and group activities
- Interactive classroom discussions
- Technology-enhanced learning
- Study tours and immersion trips
- Internships
- Guest lectures
- Continuous evaluation
- Collaborative projects
Industry Immersion
The industry immersion component offers students first-hand exposure to the digital marketing and AI landscape. As part of leading MBA in Digital Marketing colleges in Pune, this program provides internships, company visits, and live projects, learners witness real-world applications of analytics, automation, and campaign strategies. Interaction with professionals provides insights into current tools, emerging trends, and business practices. This practical engagement strengthens analytical skills, enhances strategic thinking, and bridges the gap between theory and practice, preparing students to lead data-driven marketing initiatives and AI-powered solutions across diverse industries.
Future Leader Development Program
MBA in Digital Marketing & AI program is designed to cultivate the business leaders of tomorrow. It offers students valuable insights from industry veterans and seasoned professionals who bring practical perspectives into the classroom. Through leadership workshops, strategic simulations, and interactive exercises, learners enhance executive presence, refine strategic thinking, and develop the ability to make informed decisions under pressure, fostering a resilient and adaptable leadership mindset.
AI Innovation Summit
The AI Innovation Summit brings together industry leaders, data scientists, technologists, and marketing strategists to explore the future of artificial intelligence in business and customer engagement. Students participate in keynote sessions, expert panels, and live demonstrations showcasing how AI is transforming marketing automation, predictive analytics, customer personalization, content generation, and decision intelligence. The summit offers exposure to emerging AI technologies, ethical considerations, and real-world implementation challenges, helping learners understand the strategic impact of AI across industries. This immersive platform strengthens awareness of evolving digital ecosystems, enhances analytical thinking, and prepares students to contribute meaningfully to AI-driven transformation initiatives in modern organizations.
Industry and Company Analysis Initiative
This initiative provides structured exposure to real-world business operations and market dynamics. Students engage in detailed company research, sector analysis, and live case evaluations to understand competitive strategies, emerging trends, and organizational approaches. It bridges academic theory with practical understanding, sharpening analytical skills and enhancing the ability to assess market opportunities and challenges effectively.
Marketing Excellence Summit
The summit brings together top marketing professionals and brand strategists for an immersive learning experience. Students participate in live case discussions, simulation exercises, and expert-led panels to deepen their understanding of customer behavior, digital marketing innovations, and brand strategy development, preparing them to navigate competitive markets with confidence.
World Education Congress
Participation in the World Education Congress exposes students and faculty to international perspectives on educational innovation, pedagogical trends, and evolving industry-academia collaborations. This experience broadens knowledge, encourages engagement with global best practices, and helps learners and educators stay aligned with the latest developments in higher education worldwide.
World HRD Congress
This global platform offers students insights into the future of human resources and talent management. Through discussions on AI in HR, leadership development, and emerging workplace trends, participants gain exposure to innovative HR practices and global workforce strategies, preparing them to navigate and contribute to the evolving organizational landscape.
HR Excellence Summit
The HR Excellence Summit provides students the opportunity to interact with senior HR professionals and thought leaders. Through focused sessions on employee engagement, diversity and inclusion, organizational development, and workplace culture, learners gain practical insights into strategies that shape successful and people-centered organizations today.
Exposure Trips
Students gain real-world insights through curated exposure trips to leading marketing firms, tech startups, and AI innovation hubs. As part of experiential learning offered by leading MBA in Digital Marketing colleges in India, these visits offer hands-on experience with campaign execution, analytics tools, and marketing automation platforms. Interaction with professionals allows students to understand industry workflows, emerging trends, and customer engagement strategies. Exposure trips blend learning with observation, helping students connect classroom knowledge to practical applications while fostering creativity, strategic thinking, and cross-functional collaboration in dynamic, technology-driven marketing environments.
International Immersion Program (IIP) – Dubai, UAE/ Singapore/ Thailand/ Malysia
At the School of Business, learning extends far beyond the classroom. The International Immersion Program (IIP) provides students with firsthand experience of global business practices, corporate operations, and cross-cultural management.
Through carefully planned industry visits and interactions with international professionals, IBEP blends academic knowledge with practical and cultural experiences. Students gain valuable insights into global trade, logistics, innovation hubs, and strategic decision-making while exploring the vibrant business ecosystem of the UAE / Thailand/Singapore/Malysia
Key Highlights:
- Visits to leading multinational companies
- Academic sessions conducted by renowned global universities
- Masterclasses led by international industry experts
- Exposure to business practices in logistics, finance, and retail
- Cultural immersion through heritage sites and city tours
- Networking opportunities with global business professionals
- Integration of classroom learning with real-world international business scenarios
National Immersion Program (NIP) – Goa, India
The National Immersion Program (NIP) in Goa provides students with a distinctive mix of professional insights and cultural experiences within India. Set against the vibrant and picturesque backdrop of Goa, the program combines industry visits, expert-led sessions, and networking opportunities with exploration of local culture. Students strengthen critical thinking, communication, and business skills while engaging with the region’s dynamic business environment.
Key Highlights:
- Visits to prominent Indian industries
- Sessions with experienced industry professionals
- Opportunities for strategic networking
- Immersive cultural and heritage experiences
- Leisure and relaxation at Goa’s beaches
- Practical business skill application
- Memorable experiences that combine learning and adventure
| SEMESTER I | ||
|---|---|---|
| Choice | Course | Credit |
| All | Costing and Financial Management | 2 |
| Fundamentals of Business Management and Human Behaviour | 2 | |
| Digital Business Management | 2 | |
| Marketing Management in the age of AI | 2 | |
| WEB tech, SEO and Content Marketing | 2 | |
| Managerial Economics | 2 | |
| Business Environment and Current Affairs | 1 | |
| Business Research Methods and Statistics | 3 | |
| Business Communication and Aptitude Proficiency – I | 1 | |
| Governance and Policy | 1 | |
| Decoding AI and Fundamentals of AI Prompting | 1 | |
| Indian Knowledge System | 2 | |
| SOUL | 1 | |
| Any Two | Introduction to AI driven Digital Marketing | 1 |
| Advanced Excel and Data Management | 1 | |
| Business Analytics Foundation | ||
| Consumer Behaviour in Digital Era | ||
| Total | 24 | |
| SEMESTER II | ||
|---|---|---|
| Choice | Course | Credit |
| All | AI content Creation (Text-Audio-Visual) | 2 |
| AI Driven Digital Marketing | 2 | |
| Business Communication and Aptitude Proficiency – II | 2 | |
| Social Impact Studio | 1 | |
| Field Project | 3 | |
| AI Marketing Analytics | 3 | |
| AI Driven Data Analytics (Power Pivot + Power BI) | 3 | |
| AI social Media Marketing | 3 | |
| AI Sales and Marketing Automation | 3 | |
| Any One | Advance AI Prompting and frameworks | 2 |
| Video Marketing and In-App Advertising | ||
| Any One | Cloud Computing & SaaS Business Model | 2 |
| e-CRM | ||
| Total | 26 | |
| SEMESTER III | ||
|---|---|---|
| Choice | Course | Credit |
| All | Growth Hacking and Funnel Optimization | 3 |
| On The Job Training (OJT) | 8 | |
| Sustainability Management | 2 | |
| Digital Brand Management | 3 | |
| AI Digital Marketing Strategies (B2B / B2C, Lead Management) | 3 | |
| Any One | Wellness Quotient in Digital World | 2 |
| Freelancing and Personal Branding | ||
| Any Two | AI Powered Media Planning | 3 |
| Enterprise Resource Planning (ERP) & Business Process Management | 3 | |
| Digital & AI Industry Immersion | ||
| Any One | Python / R / Power Platform Integration | 2 |
| E-Commerce Business Models and Marketplace Management | ||
| Total | 29 | |
| SEMESTER IV | ||
|---|---|---|
| Choice | Course | Credit |
| All | Cyber Security | 0 |
| Research Project | 6 | |
| International Business, Core Ethics and Digital Laws (DPDP) | 3 | |
| Any Two | AI & Digital Product Entrepreneurship | 2 |
| AI and Digital Tools in Strategic Marketing | 2 | |
| NLP and GenAI for Business | ||
| Any Two | International Marketing and Global Digital Trends | 3 |
| AI Marketing Research | 3 | |
| Design Thinking for Digital Business | ||
| Google Analytics (GA4) | ||
| Any One | Global AI Trends | 2 |
| AI Driven Consumer Personalization | ||
| Total | 21 | |
| Grand Total | 100 | |
Career Opportunities
Graduates of the MBA in Digital Marketing & AI are well-prepared to take on dynamic roles in the digital and technology-driven marketing landscape. The program equips students with analytical, strategic, and technological skills required to design campaigns, interpret data, and implement AI-powered marketing solutions. Career opportunities span corporate, consulting, media, e-commerce, and startup sectors. Graduates can contribute to business growth, optimize customer engagement, and drive innovation, making them valuable assets for organizations seeking to thrive in the digital economy.
Career Options
With the rise of AI-driven content and discovery platforms, new roles are emerging in AEO, GEO, content intelligence, marketing automation, and MarTech integration, allowing graduates to work at the intersection of marketing strategy and AI innovation.
The career opportunities for MBA in Digital Marketing & AI students include:
Digital Marketing Manager
AI Marketing Strategist
SEO/SEM Specialist
Social Media Analyst
Content Marketing Manager
Marketing Data Analyst
Brand Strategist
E-commerce Marketing Manager
Marketing Automation Specialist
Customer Insights Analyst
Growth Marketing Manager
Digital Campaign Manager
Performance Marketing Specialist
CRM and AI Marketing Specialist
Analytics Consultant
Apply for MBA in Digital Marketing & AI
The application process at Indira University is designed to be simple and transparent. Candidates applying for the MBA in Digital Marketing & AI can begin with online registration, complete the application form, and submit the required documents. Each step is clearly guided to ensure a seamless experience. Support is available throughout the process, making it easy for applicants across programs to complete submissions efficiently and embark on their academic journey with confidence.
Minimum 50% aggregate in Graduation (3/4 Year Full- time Bachelor’s Degree) in any stream from UGC approved University or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
A valid, non-zero score in any recognized MBA entrance exam, such as Indira CET (PG), CAT, MAT, XAT, CMAT, ATMA, MAH MBA CET, CUET PG, or any state-level CET
Our Scholarships
Indira University is committed to making education accessible for all. A variety of scholarships are offered to support students with financial constraints, ensuring that talented individuals can pursue their academic goals without limitation. These scholarships help remove economic barriers, allowing learners to focus fully on acquiring knowledge, developing skills, and preparing for impactful careers in digital marketing, AI, and emerging business technologies.
