BBA – Marketing Management
Build understanding of market trends, learn to lead campaigns, and discover how to boost your brand with BBA Marketing at Indira University!
Study Mode
Full Time
Duration
Graduation - 3 Years & Honours - 4 Years
Commencement Month
July 2026
Assessment
Continuous Assessment + Semester
Location
Indira University, Tathawade , Pune
Overview
The Bachelor of Business Administration (BBA) in Marketing Management is designed to develop a student’s strong foundation in the strategic and analytical aspects. The students learn about the essential skills required to understand consumer behavior, identify market opportunities, and create effective marketing strategies. The program places emphasis on real-time case studies, current industry trends, and evolving customer expectations, offering students a holistic view of the business landscape.
As the Indira Pune BBA program progresses, it introduces advanced topics such as retail management, services marketing, and international marketing. The curriculum is designed to foster creativity, critical thinking, and a data-driven approach to marketing challenges. Students also explore digital marketing tools and business analytics, equipping them to make informed and impactful decisions. By combining theoretical frameworks with practical exposure, the program prepares students for dynamic roles in brand management, advertising, retail marketing, and strategic communication across various industries. The focus remains on shaping professionals who are adaptive, innovative, and ready to lead in a competitive market.
Why pursue BBA - Marketing Management with Indira University?
Testimonials
Shrutika Gaikwad,
Batch 2022–2025
I studied Marketing course in BBA at Indira Institute of Management, which has given me a strong foundation in understanding customer behaviour, preferences, and purchasing patterns. Through real-life case studies and interactive sessions. It enhanced my analytical thinking and decision-making skills.
Overall, it has been an enriching experience that bridged the gap between theory and real-world marketing.
Sarika Rai,
Batch 2022–2025
Pursuing Marketing has helped me build a strong foundation in understanding how markets operate and what influences consumer decisions. The course deepened my interest in brand communication and gave me the confidence to explore roles that involve interacting directly with consumers.
It shaped my perspective on marketing beyond just textbooks, making me more aware, curious, and excited about how brands connect with people.
Isha Jagnani,
Batch 2022–2025
My time at Indira Institute of Management, Pune, as a BBA, Marketing student was nothing short of transformative. The institute provided me with unparalleled opportunities to lead and grow, serving as President of the Marketing Club and Editor-in-Chief of the Ink Society honed my leadership and creative skills.
The dedicated mentorship from our faculties was instrumental in shaping my professional path. The comprehensive exposure and support I received culminated in securing a coveted internship at Capgemini and a placement at Accenture with an exceptional package.
Learning Experiences
At Indira University, the BBA program offers not just academic knowledge but an immersive industry-relevant learning journey. The curriculum blends theory with real-world applications. The students get a chance to work on live projects, attend internships, and experience entrepreneurial challenges.
Guided by senior faculty and industry experts, learners develop technical skills and life skills to perform brilliantly in the evolving global business landscape. We provide a platform to the students where they innovate, learn, grow, and build a successful career.
Curriculum
| SEMESTER-I | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Principles of Management | 4 |
| Major Mandatory (Specialization specific basket) | Financial Accounting | 2+2 |
| Principles of Marketing | ||
| Introduction to HRM | ||
| International Business Environment | ||
| Financial and Cost Accounting | ||
| Fundamentals of Digital Marketing | ||
| Introduction to Supply Chain Management | ||
| Fundamentals of Entrepreneurship | ||
| Open Elective | To be Taken from School other than School of Business | 2 |
| Vocational Skill Course | Fundamentals of Computers | 2 |
| Skill Enhancement Course | Business Ettiquetes | 2 |
| Ability Enhancement Course | Business communication | 2 |
| Value Education Course | Environmental Studies | 2 |
| Indian Knowledge System | Generic IKS | 2 |
| Co-curricular | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts | 2 |
| Total | 22 | |
| SEMESTER-II | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Organisation & System | 4 |
| Major Mandatory (Specialization specific basket) | Cost Accounting | 2+2 |
| Marketing Management | ||
| Organizational Behaviour | ||
| Origin and Development of Global Business | ||
| Fundamentals of Banking Operations | ||
| Social Media Marketing | ||
| Introduction to Logistics Management | ||
| Entrepreneurship Development | ||
| Open Elective | To be Taken from School other than School of Business | 2 |
| Minor | To be selected from other Major specializations (HR/Marketing) | 2 |
| Voctional Skill Course | Goods and Service Tax | 2 |
| Skill Enhancement Course | Basics of Stock Markets | 2 |
| Ability Enhancement Course | Leadership and Influencing Skills | 2 |
| Value Education Course | Essentials of Sustainability | 2 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts | 2 |
| Total | 22 | |
| SEMESTER-III | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Law | 2 |
| Major Mandatory (Specialization specific basket) | Integrated Marketing Communications | 4 |
| Sales & Distribution Management | 2 | |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Open elective | To be Taken from School other than School of Business | 2 |
| Voctional Skill Course | Data Visualization | 1 |
| Voctional Skill Course | Decoding AI | 1 |
| Ability Enhancement Course | Modern Indian Lanaguages- Hindi /Marathi | 2 |
| Field Project | Field Project | 2 |
| Co-curricular courses | SOUL Program–I Yogasanas | 1 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts etc… | 1 |
| Total | 22 | |
| SEMESTER-IV | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Research Methods | 2 |
| Major Mandatory (Specialization specific basket) | Retail Management | 4 |
| Product & Brand Management | 2 | |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Open Elective | To be Taken from School other than School of Business | 2 |
| Skill Enhancement Course | Cyber-security | 2 |
| Ability Enhancement Course | Modern Indian Languages- Hindi /Marathi | 2 |
| Community Engagement Program | Community Engagement Program-Discipline Specific | 2 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts etc… | 2 |
| Total | 22 | |
| SEMESTER-V | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Operation Research | 4 |
| Major Mandatory (Specialization specific basket) | Consumer Behaviour – ( Marketing & Digital) | 4 |
| Services Marketing | 2 | |
| Major Elective | Family Business Management | 4 |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Voctional Skill Course | Introduction to Event Management | 2 |
| Field Project work | Field Project Work (Specialization Specific) | 2 |
| Total | 22 | |
| SEMESTER-VI | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Analytics (Marketing & DBM) | 4 |
| Marketing in Digital Era-I | 4 | |
| International Marketing | 2 | |
| Major Elective | Innovation Management & Sustainability-SDG 13 Climate Action | 4 |
| Indian Knowledge System | Application of Arthshashtra in Modern Business | 2 |
| Minor | To be selected from other Major specializations (FIN/HR) | 2 |
| OJT | On the job training (Specialization Specific) | 4 |
| Total | 22 | |
| SEMESTER-VII (Hons.) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Project Management | 4 |
| Business Reporting and Analysis | 4 | |
| IT Presentation Tools and Techniques | 2 | |
| Major Mandatory | Customer Relationship Management | 4 |
| Rural Marketing | 2 | |
| B2B Marketing | 2 | |
| Minor | Research Methodology | 4 |
| Total | 22 | |
| SEMESTER-VIII (Hons.) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Research Writing and Publication | 4 |
| MOOCS | 4 | |
| Content Writing and Blogging | 2 | |
| Major Mandatory | Strategic Marketing | 4 |
| Marketing of Financial Products | 2 | |
| E- commerce | 2 | |
| OJT | On Job Training | 4 |
| Total | 22 | |
| SEMESTER-VII (Honours With Research) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Project Management | 4 |
| Major Mandatory | Business Reporting and Analysis | 4 |
| Major Mandatory | IT Presentation Tools and Techniques | 2 |
| Major Elective | Introduction to R | 4 |
| Minor | Advance Research Mehtodology | 4 |
| Research Project | Research Project | 4 |
| Total | 22 | |
| SEMESTER-VIII (Honours With Research) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Research Writing and Publication | 4 |
| Major Mandatory | Massive Open Online Course | 4 |
| Major Mandatory | Startup Ecosystem and Entrepreunership | 2 |
| Major Elective | Data Mining in Research | 4 |
| Research Project | Research Project | 8 |
| Total | 22 | |
Pedagogy
The curriculum focuses on blending classical teaching and contemporary practices like conceptual lectures and Socratic questioning. It also aims to teach soft skills such as critical thinking, ethical reasoning, and case-based studies to approach real-world business challenges. The learning style closes the gap between theory and practice with internships, industrial visits, and business simulations. Assessment of the students includes GDs and presentations. Tools like learning management systems and online learning resources are encouraged for self-directed learning. Peer learning and mentorship programs are also part of the concept to promote personality development.
Key Points:
- Conceptual Lectures
- Socratic Questioning
- Critical Thinking
- Ethical Reasoning
- Peer Learning
- Learning Management Systems
- Mentorship Programs
Industry Immersion
Indira University has entered into multiple strategic Memoranda of Understanding (MoUs) with esteemed institutions and industry partners to enrich student learning, provide hands-on experience, and enhance career readiness. These collaborations offer a blend of academic and practical exposure across various domains. Key MoUs include:
Elite School of Professional Accountants
This MoU enables students to receive expert training in professional accounting and finance, preparing them for globally recognized certifications and enhancing their job prospects in the accounting sector.
Airport Authority of India, Pune
This collaboration offers valuable exposure to airport operations, administration, and aviation management. It also facilitates industry interaction through internships, projects, and guest sessions.
Nasglobe Trading LLB
This MoU supports students in understanding global trade practices, import-export procedures, and international business operations, equipping them for careers in global commerce and entrepreneurship.
Hotel Gourish, Mahabaleshwar
This partnership provides students, especially those pursuing hospitality and tourism management, with opportunities for practical training, internships, and industry insights into hotel operations and customer service in a real-world resort setting.
Exposure Trips
At Indira University, students engage in industrial visits to explore prominent sites and heritage locations. These visits are designed to combine learning with enjoyment, allowing students to experience different cultures and industries firsthand. Through these activities, they gain valuable insights that enrich their academic journey.
Sakal Tourism Expo 2024 (25-08-2024, Pune City)
Sakal Tourism Expo allowed the students to explore various tourism products, services, and emerging trends. The visit provided an excellent platform for them to interact with industry experts, gain insights into the latest developments in the travel and tourism sector, and enhance their professional network for future career opportunities.
IITM Expo Pune 2024 (29-11-2024, Pune City)
India International Travel Mart (IITM) is one of India’s leading travel exhibitions. They provided the students with the opportunity to interact with travel agencies, tourism boards, and hospitality professionals, allowing them to understand market trends, destination marketing strategies, and business opportunities in tourism.
Heritage Walk (29-11-2024, Pune City)
This visit focused on the rich history and cultural heritage of Pune. The walk covered iconic heritage sites, emphasizing sustainable tourism practices and the role of heritage conservation. Students gained exposure to storytelling techniques, destination branding, and the significance of preserving historical landmarks for tourism.
BSE and RBI Museum (27-02-2025, Mumbai)
The trip to the Bombay Stock Exchange (BSE) and the Reserve Bank of India (RBI) Museum focused on practical knowledge about stock market operations, trading mechanisms, investment strategies, and monetary policy frameworks. This visit helped students understand financial governance, regulatory frameworks, and India’s economic history through interactive exhibits.
Sula Vineyard (27-02-2025, Nashik)
Sula Vineyard is one of India’s premier wine producers. This visit provided a comprehensive understanding of vineyard management, winemaking processes, fermentation techniques, and the marketing of wine as a tourism product. Students also explored branding strategies, global market positioning, and distribution channels in the wine industry.
MTDC Resort & Shivneri Fort (28-02-2025, Junnar, Pune)
This visit combined hospitality and heritage tourism learning. At MTDC Resort, students explored hospitality operations, guest management, and tourism promotion strategies. The outing to Shivneri Fort deepened their understanding of historical tourism, cultural storytelling, and the fort’s significance in Maharashtra’s tourism circuit.
Jawaharlal Nehru Port Trust (18-03-2025, Navi Mumbai)
The trip focused on gaining firsthand experience for the students in port operations, cargo handling, logistics, and customs procedures. The visit provided a real-world understanding of global trade dynamics, supply chain management in large-scale organizations, and marketing strategies for international business.
Career Opportunities
BBA Marketing experts develop a plan to promote a business’s products and services. The aim is to create brand awareness and push sales. They conduct market research to identify customer behavior and demands. Their task is also to analyze competitors and create marketing campaigns accordingly. By understanding consumer metrics and the latest trends, these professionals help businesses grow their revenue and sales.
Top career opportunities for BBA Marketing Management students include:
Marketing Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Sales Manager
Advertising Executive
Public Relations (PR) Manager
Social Media Manager
Content Marketing Manager
Product Manager
Business Development Manager
Financial Analyst
Sales Analyst
Data Analyst
FinTech Analyst
Apply for BBA - Marketing Management
The application process at Indira University is simple and well-guided. From filling out the form to final submission, every step is clearly explained, ensuring a smooth experience for applicants seeking admission across various programs.
A candidate from any stream, should have passed 12th Std. Examination (H.S.C.10+2) with minimum 40% marks and English as a passing subject.
Or
Three Years Diploma Course from Board of Technical Education, conducted by the Government of Maharashtra or its equivalent, after S.S.C. i.e. 10th Standard.
Or
Two Years Diploma Course in Pharmacy from Board of Technical Education, conducted by Government of Maharashtra or its equivalent, after H.S.C. i.e. 12th Standard.
Or
Completed MCVC program (H.S.C. Vocational)
And
Non- Zero score in Indira CET(UG) / MAHA-CET/ CUTE
Our Scholarships
At Indira University, we offer a range of scholarships to support economically challenged students. We aim to ensure that every deserving student has an equal opportunity to pursue their chosen program without financial barriers. Through these scholarships, we help students focus on their education and build a strong foundation for their future.
BBA in Marketing Management is a three-year undergraduate program that teaches branding, digital marketing, consumer behaviour, sales strategy, and market analytics, preparing students for modern marketing and business roles across industries.
Admission involves meeting eligibility criteria, submitting the online application, paying the application fee, securing a non-zero score in Indira CET(UG) / MAH-CET / CUTE, checking the merit list, receiving the offer letter, and confirming admission.
Yes. It offers strong career opportunities in digital marketing, branding, advertising, sales, and market research. The program builds practical marketing skills aligned with today’s business, media, and consumer-driven industries.
BBA graduates can work in digital marketing, market research, advertising, social media, branding, retail, sales management, and product or campaign roles across corporates, agencies, and startups, with wide opportunities for growth.
The fee for BBA Marketing Management at Indira University is ₹1,50,000 per year, covering academics, modern learning facilities, and industry-focused exposure throughout the three-year program.
Students can pursue a BBA in Marketing Management after completing 12th by meeting eligibility criteria, applying online, clearing the required CET score, and joining a university offering industry-aligned marketing programs.
For BBA Marketing, candidates must pass 12th grade (any stream) with at least 40% marks and English, or hold a relevant diploma/MCVC qualification, plus a non-zero Indira CET(UG) / MAHA-CET / CUTE score.