BBA – Marketing Management
Build understanding of market trends, learn to lead campaigns, and discover how to boost your brand with BBA Marketing at Indira University!
Study Mode
Full Time
Duration
Graduation - 3 Years & Honours - 4 Years
Commencement Month
July 2026
Assessment
Continuous Assessment + Semester
Location
Indira University, Tathawade , Pune
Overview
The Bachelor of Business Administration (BBA) in Marketing Management is designed to develop a student’s strong foundation in the strategic and analytical aspects. The students learn about the essential skills required to understand consumer behavior, identify market opportunities, and create effective marketing strategies. The program places emphasis on real-time case studies, current industry trends, and evolving customer expectations, offering students a holistic view of the business landscape.
As the Indira Pune BBA program progresses, it introduces advanced topics such as retail management, services marketing, and international marketing. The curriculum is designed to foster creativity, critical thinking, and a data-driven approach to marketing challenges. Students also explore digital marketing tools and business analytics, equipping them to make informed and impactful decisions. By combining theoretical frameworks with practical exposure, the program prepares students for dynamic roles in brand management, advertising, retail marketing, and strategic communication across various industries. The focus remains on shaping professionals who are adaptive, innovative, and ready to lead in a competitive market.
Why pursue BBA - Marketing Management with Indira University?
Testimonials
Shrutika Gaikwad,
Batch 2022–2025
I studied Marketing course in BBA at Indira Institute of Management, which has given me a strong foundation in understanding customer behaviour, preferences, and purchasing patterns. Through real-life case studies and interactive sessions. It enhanced my analytical thinking and decision-making skills.
Overall, it has been an enriching experience that bridged the gap between theory and real-world marketing.
Sarika Rai,
Batch 2022–2025
Pursuing Marketing has helped me build a strong foundation in understanding how markets operate and what influences consumer decisions. The course deepened my interest in brand communication and gave me the confidence to explore roles that involve interacting directly with consumers.
It shaped my perspective on marketing beyond just textbooks, making me more aware, curious, and excited about how brands connect with people.
Isha Jagnani,
Batch 2022–2025
My time at Indira Institute of Management, Pune, as a BBA, Marketing student was nothing short of transformative. The institute provided me with unparalleled opportunities to lead and grow, serving as President of the Marketing Club and Editor-in-Chief of the Ink Society honed my leadership and creative skills.
The dedicated mentorship from our faculties was instrumental in shaping my professional path. The comprehensive exposure and support I received culminated in securing a coveted internship at Capgemini and a placement at Accenture with an exceptional package.
Learning Experiences
At Indira University, the BBA program offers not just academic knowledge but an immersive industry-relevant learning journey. The curriculum blends theory with real-world applications. The students get a chance to work on live projects, attend internships, and experience entrepreneurial challenges.
Guided by senior faculty and industry experts, learners develop technical skills and life skills to perform brilliantly in the evolving global business landscape. We provide a platform to the students where they innovate, learn, grow, and build a successful career.
Curriculum
| SEMESTER-I | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Principles of Management | 4 |
| Major Mandatory (Specialization specific basket) | Financial Accounting | 2+2 |
| Principles of Marketing | ||
| Introduction to HRM | ||
| International Business Environment | ||
| Financial and Cost Accounting | ||
| Fundamentals of Digital Marketing | ||
| Introduction to Supply Chain Management | ||
| Fundamentals of Entrepreneurship | ||
| Open Elective | To be Taken from School other than School of Business | 2 |
| Vocational Skill Course | Fundamentals of Computers | 2 |
| Skill Enhancement Course | Business Ettiquetes | 2 |
| Ability Enhancement Course | Business communication | 2 |
| Value Education Course | Environmental Studies | 2 |
| Indian Knowledge System | Generic IKS | 2 |
| Co-curricular | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts | 2 |
| Total | 22 | |
| SEMESTER-II | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Organisation & System | 4 |
| Major Mandatory (Specialization specific basket) | Cost Accounting | 2+2 |
| Marketing Management | ||
| Organizational Behaviour | ||
| Origin and Development of Global Business | ||
| Fundamentals of Banking Operations | ||
| Social Media Marketing | ||
| Introduction to Logistics Management | ||
| Entrepreneurship Development | ||
| Open Elective | To be Taken from School other than School of Business | 2 |
| Minor | To be selected from other Major specializations (HR/Marketing) | 2 |
| Voctional Skill Course | Goods and Service Tax | 2 |
| Skill Enhancement Course | Basics of Stock Markets | 2 |
| Ability Enhancement Course | Leadership and Influencing Skills | 2 |
| Value Education Course | Essentials of Sustainability | 2 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts | 2 |
| Total | 22 | |
| SEMESTER-III | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Law | 2 |
| Major Mandatory (Specialization specific basket) | Integrated Marketing Communications | 4 |
| Sales & Distribution Management | 2 | |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Open elective | To be Taken from School other than School of Business | 2 |
| Voctional Skill Course | Data Visualization | 1 |
| Voctional Skill Course | Decoding AI | 1 |
| Ability Enhancement Course | Modern Indian Lanaguages- Hindi /Marathi | 2 |
| Field Project | Field Project | 2 |
| Co-curricular courses | SOUL Program–I Yogasanas | 1 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts etc… | 1 |
| Total | 22 | |
| SEMESTER-IV | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Research Methods | 2 |
| Major Mandatory (Specialization specific basket) | Retail Management | 4 |
| Product & Brand Management | 2 | |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Open Elective | To be Taken from School other than School of Business | 2 |
| Skill Enhancement Course | Cyber-security | 2 |
| Ability Enhancement Course | Modern Indian Languages- Hindi /Marathi | 2 |
| Community Engagement Program | Community Engagement Program-Discipline Specific | 2 |
| Co-curricular Courses | Physical Education/ Music/NSS/NCC/Cultural Activities/Fine Arts etc… | 2 |
| Total | 22 | |
| SEMESTER-V | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Operation Research | 4 |
| Major Mandatory (Specialization specific basket) | Consumer Behaviour – ( Marketing & Digital) | 4 |
| Services Marketing | 2 | |
| Major Elective | Family Business Management | 4 |
| Minor | To be selected from other Major specializations (FIN/HR) | 4 |
| Voctional Skill Course | Introduction to Event Management | 2 |
| Field Project work | Field Project Work (Specialization Specific) | 2 |
| Total | 22 | |
| SEMESTER-VI | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Business Analytics (Marketing & DBM) | 4 |
| Marketing in Digital Era-I | 4 | |
| International Marketing | 2 | |
| Major Elective | Innovation Management & Sustainability-SDG 13 Climate Action | 4 |
| Indian Knowledge System | Application of Arthshashtra in Modern Business | 2 |
| Minor | To be selected from other Major specializations (FIN/HR) | 2 |
| OJT | On the job training (Specialization Specific) | 4 |
| Total | 22 | |
| SEMESTER-VII (Hons.) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Project Management | 4 |
| Business Reporting and Analysis | 4 | |
| IT Presentation Tools and Techniques | 2 | |
| Major Mandatory | Customer Relationship Management | 4 |
| Rural Marketing | 2 | |
| B2B Marketing | 2 | |
| Minor | Research Methodology | 4 |
| Total | 22 | |
| SEMESTER-VIII (Hons.) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Research Writing and Publication | 4 |
| MOOCS | 4 | |
| Content Writing and Blogging | 2 | |
| Major Mandatory | Strategic Marketing | 4 |
| Marketing of Financial Products | 2 | |
| E- commerce | 2 | |
| OJT | On Job Training | 4 |
| Total | 22 | |
| SEMESTER-VII (Honours With Research) | ||
|---|---|---|
| Nature of the Course | Title | Credits |
| Major Mandatory | Project Management | 4 |
| Major Mandatory | Business Reporting and Analysis | 4 |
| Major Mandatory | IT Presentation Tools and Techniques | 2 |
| Major Elective | Introduction to R | 4 |
| Minor | Advance Research Mehtodology | 4 |
| Research Project | Research Project | 4 |
| Total | 22 | |
| SEMESTER-VIII (Honours With Research) |
|---|