BA (JMC) -Advertising & Public Relations
Learn how to sell ideas, become the voice behind the brand, and communicate with purpose with a BA (JMC) in Advertising & Public Relations at Indira University!
Study Mode
Full Time
Duration
Graduation - 3 Years & Honours - 4 Years
Commencement Month
July 2026
Assessment
Semester
Location
Indira University, Tathawade , Pune
Overview
BA (JMC) in Advertising and Public Relations is a major that focuses on the dynamic fields of communication, media planning, and brand management. This program equips students with the creative and strategic skills required to craft compelling messages, build strong public images, and effectively communicate with diverse audiences. It combines elements of marketing, media studies, communication theory, and consumer behavior to provide a well-rounded understanding of the industry.
Students learn how to develop advertising campaigns, write persuasive copy, manage public relations strategies, and use digital and traditional media platforms for maximum impact. The program also covers event management, crisis management, branding, and agency management, giving students real-world insight into how public perception is shaped and sustained. Through projects, presentations, internships, and live case studies, students gain practical experience and industry exposure. Graduates are prepared for careers in advertising agencies, PR firms, corporate communications, media planning, branding, or digital marketing, with the ability to adapt to the ever-evolving communication landscape.
Why pursue BA (JMC) - Advertising & Public Relations with Indira University?
Testimonials
Sanika Zagade,
Batch 2022-25
As an alumna of Indira School of Communication, I truly believe that my journey here shaped both my personality and my professional path. One of the most impactful experiences was working on a college short film project — it gave me the confidence to explore acting, something I had never imagined myself doing. That project helped me discover a new side of myself and opened up exciting internship opportunities in the field.
Today, I’m proud to be placed at Indira University, where I continue to learn and grow in a space that once nurtured my potential as a student. I will always be grateful to ISC for the knowledge, support, and opportunities it gave me to find my voice and follow my passions.”
Learning Experiences
At Indira University, the BA (JMC) program provides a dynamic and industry-aligned educational experience designed to shape future-ready media professionals. The curriculum integrates core theoretical knowledge with real-world media practices, empowering students to think critically, report ethically, and communicate effectively across platforms.
Through newsroom simulations, studio work, internships, and live media projects, students gain immersive exposure to the evolving media landscape. Guided by experienced faculty and industry experts, the learners of the Bachelor of Journalism & Mass Communication develop strong storytelling, technical, and analytical skills. The program nurtures innovation, digital fluency, and ethical responsibility, preparing students to thrive in diverse roles across journalism, broadcasting, public relations, and digital communication.
Curriculum
| SEMESTER I | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Introduction to Communication | Major Mandatory | 4 |
| Fundamentals of Advertising & Public Relations-I | Major Mandatory | 4 |
| Leadership & Team Building | Minor | 2 |
| Financial Literacy – I | Open Elective | 2 |
| Computer Fundamentals | ||
| Personality Development | ||
| Pharmaceutical & Medical Marketing Management | ||
| Basics of Photography | Vocational Skill Development Course | 2 |
| Decoding AI | Skill Enhancement Course | 1 |
| Basics of MS Office | Skill Enhancement Course | 1 |
| AEC: Ability Enhancement Course (English) | Ability Enhancement Course | 2 |
| Essentials of Sustainability | Value Education Course |
2 |
| Introduction to Indian Knowledge Systems (IKS) | Indian Knowledge System |
2 |
| TOTAL | 22 | |
| SEMESTER II | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Media Literacy | Major Mandatory | 4 |
| Introduction to Media Planning | Major Mandatory | 4 |
| Financial Literacy – II ( Prerequisite – 25SCEOE1) | Open Elective | 2 |
| Microsoft Excel for Data Analysis | ||
| Goods And Service Tax | ||
| Cosmetology | ||
| Principles of Management | Minor | 2 |
| Fundamentals of Computers | Vocational Skill Course -Practical | 2 |
| Advance Photography -Product | Skill Enhancement Course | 2 |
| AEC – English II | Ability Enhancement Course | 2 |
| Indian Constitution | Value Education Course |
2 |
| SOUL | Co-Curricular Courses | 1 |
| Physical Education – I | Co-Curricular Courses | 1 |
| TOTAL | 22 | |
| SEMESTER III | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Media Law and Ethics | Mandatory Major | 2 |
| Advertising Production – TV, Radio, Outdoor | Mandatory Major | 4 |
| Presentation Skills & Public Speaking Skills | Mandatory Major | 2 |
| Organisational Behaviour | Minor | 4 |
| Tax Management and Planning – Individual | Open Elective | 2 |
| PowerBI(Business Intelligence) | ||
| Digital marketing | ||
| Intellectual Property Right | ||
| Adobe Photoshop | Vocational Skill Course -Practical | 2 |
| Hindi/Marathi-I | Modern Indian Languages | 2 |
| FP as per speciliztion | FP | 2 |
| Yoga and Mental Well – being | Co-Curricular Courses | 2 |
| TOTAL | 22 | |
| SEMESTER IV | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Advertising Media Planning and Strategy | Mandatory Major | 2 |
| Digital Media Society & Culture | Mandatory Major | 4 |
| Brand Management | Mandatory Major | 4 |
| Accounting for business | Minor | 2 |
| Tax Management and Planning – Corporate | Open Elective | 2 |
| Introduction to Cyber Security | ||
| Tourism management | ||
| Basics of Pharmaceutical care | ||
| Advance Photography – Fashion | Skill Enhancement course | 2 |
| Marathi/Hindi-II | Modern Indian Languages | 2 |
| Community Engagement Program | As per Specializations | 2 |
| Health & Wellness/Yoga/Sports/NSS/NCC/Soul Program/Music | Cocurricular Courses | 2 |
| TOTAL | 22 | |
| SEMESTER V | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Personal and Image Brand Communication | Mandatory Major | 2 |
| Research Methods in Communication | Mandatory Major | 4 |
| Creativity in Advertising | Mandatory Major | 4 |
| Agency Management | Major Elective | 4 |
| Statistics | Minor | 4 |
| Personal Branding | Vocational Skill Course | 2 |
| Field Project | Field Project | 2 |
| TOTAL | 22 | |
| SEMESTER VI | ||
|---|---|---|
| Title | Nature of Course | Credit |
| PR (Project) | Mandatory Major | 4 |
| Campaign Planning for Advertising & PR | Mandatory Major | 4 |
| Event Management | Mandatory Major | 2 |
| Advanced Graphic Design | Major Elective | 4 |
| Media Buying & Negotiation | Minor | 4 |
| Internship – Complete Assessment after sem VI | On Job Training | 4 |
| TOTAL | 22 | |
| SEMESTER VII ( Honours Degree ) | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Theatre & Drama | Mandatory Major | 2 |
| Advertising Project | Mandatory Major | 4 |
| PR Project (Corporate) | Mandatory Major | 4 |
| PR Project (Industrial) | Mandatory Major | 4 |
| Research Methodology | Research Methodology | 4 |
| Public Relations and Media Crisis Management | Major Elective | 4 |
| TOTAL | 22 | |
| SEMESTER VIII ( Honours Degree ) | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Indian Foreign Policy | Mandatory Major | 2 |
| Advertising and PR in the Digital Era | Mandatory Major | 4 |
| Entrepreneurship and Startups in Media | Mandatory Major | 4 |
| Consumer Behaviour | Mandatory Major | 4 |
| Ethical Issues in Marketing (Advrtising and PR ) | Major Elective | 4 |
| On Job Training | OJT | 4 |
| TOTAL | 22 | |
| SEMESTER VII ( Honours with Research Degree ) | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Research Project in Advertising and PR | Mandatory Major | 4 |
| Advertising Effectiveness and Evaluation | Mandatory Major | 4 |
| Strategic Management | Mandatory Major | 2 |
| Marketing Management | Major Elective | 4 |
| Research Methodology | RM | 4 |
| Research Project | Research Project | 4 |
| TOTAL | 22 | |
| SEMESTER VIII ( Honours with Research Degree ) | ||
|---|---|---|
| Title | Nature of Course | Credit |
| Womens Movement in India | Mandatory Major | 2 |
| Capstone Project | Mandatory Major | 4 |
| Corporate Social Responsibility | Mandatory Major | 4 |
| Media Planning and Marketing | Major Elective | 4 |
| Research Project | Research Project | 8 |
| TOTAL | 22 | |
Pedagogy
At School Of Liberal Arts, the BA (JMC) program is designed to integrate theoretical knowledge with practical skills. Through newsroom simulations, hands-on studio practice, and mandatory internships in media houses, PR agencies, or film units, students gain real-world media experience. The curriculum emphasizes collaborative projects, including short films, digital campaigns, and radio shows. Industry experts conduct workshops and masterclasses on topics like investigative journalism and digital storytelling across print, digital, radio, and television. The program is updated to align with trends like AI, mobile journalism, and social media analytics. We provide training in tools like Adobe Premiere Pro, Final Cut Pro, Canva, Audacity, and social media dashboards. Students of the Bachelor of Journalism & Mass Communication also develop critical thinking and media ethics through debates, case studies, and policy discussions, preparing them for dynamic media careers.
Key Points:
- Experiential Learning
- Project-Based & Collaborative Learning
- Workshops & Masterclasses
- Industry-Integrated Curriculum
- Digital Tools Training
- Critical Thinking & Media Ethics
Exposure Trips
As part of their experiential learning, students of the Bachelor of Journalism & Mass Communication participated in trips, gaining firsthand insights into media innovations, industry trends, and emerging technologies, bridging academic knowledge with real-world experience in the dynamic field of media.
Broadcast India Show 2024
As part of their experiential learning journey, students visited the Broadcast India Show 2024 at BKC, Mumbai, which is India’s premier platform for broadcast, media, and entertainment technology. The trip offered firsthand exposure to cutting-edge innovations in television, film, radio, and digital production. Students interacted with industry experts, explored advanced equipment and software. This mesmerizing experience deepened their knowledge of current industry trends, tools, and workflows, creating the perfect blend of classroom learning mixed with real-world applications, getting the students ready to traverse the ever-changing media landscape with confidence.
Career Opportunities
BA (JMC) in Advertising & Public Relations graduates can show their skills in handling brand communication and devising media strategy. Their role includes creating new promotional campaigns, managing clients, handling media, and managing press releases. By working in advertising agencies, PR firms, media houses, etc., BA (JMC) in Advertising & Public Relations professionals engage with their audience and achieve business goals.
The career opportunities for the students of BA (JMC) in Advertising & Public Relations include:
Advertising Manager
Public Relations (PR) Manager
Media Planner
Copywriter
Brand Manager
Social Media Manager
Corporate Communications Specialist
Event Manager
Market Research Analyst
Crisis Communications Manager
Client Servicing Manager
Influencer Marketing Coordinator
Content Strategist
Campaign Manager
Community Engagement Manager
Apply for BA (JMC) -Advertising & Public Relations
The application process at Indira University Pune is designed to be straightforward and transparent. Each stage, from filling out the application form to final submission, is clearly outlined, providing applicants with a seamless and hassle-free experience as they apply to various programs.
Higher Secondary School Certificate (10+2) or its equivalent Examination with English as a passing subject.
OR
Three Years Diploma Course (after S.S.C. i.e. 10th Standard), of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
OR
Two Years Diploma in Pharmacy Course (after H.S.C. i.e. 12th), of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
OR
S.S.C. of 10 years or 11 years with English and Indian Air Force Educational Test for promotion to the rank of Corporal.
OR
Trained Teachers Certificate Course, of Inter-State Board of Anglo Indian Education, New Delhi.
OR
Intermediate Commerce/Arts examination from the Recognized Board of Secondary Education, M.P. Bhopal with 4 subjects including General English.
OR
Diploma in Education with English, of Bureau of Government of Maharashtra.
OR
H.S.C. Vocational.
Our Scholarships
At Indira University, we are committed to ensuring that quality education is within everyone’s reach. To empower students from financially disadvantaged backgrounds, we provide a range of scholarships. These scholarships are designed to ease economic challenges, enabling deserving students to concentrate fully on their studies and build a strong foundation for their future.
This program focuses on brand communication, advertising strategy, media planning, public relations, copywriting, digital campaigns, and corporate communication.
Absolutely. With brands competing for attention across digital and traditional platforms, advertising and PR professionals are in constant demand.
A career in advertising and public relations requires creative thinking, strong communication and persuasion skills, strategic planning ability, digital marketing awareness, effective media relations, and brand storytelling skills.
Advertising Executive, PR Officer, Brand Manager, Copywriter, Social Media Strategist, and Media Planner are some of the highly rewarding job roles candidates can consider taking up post completion of the course.
Starting salaries range from ₹3–6 LPA, with rapid growth in agencies, digital firms, and multinational brands.
Institutions offering industry-driven curricula, live brand projects, and internship exposure, like Indira University, are among the top choices.
Eligibility: 10+2 from any stream
Admission: Merit-based selection with personal interaction